![]() ![]() Who would pay, goes the argument, for days- or weeks-old news? It’s conceivable that Multi-Pass is destined only for this sort of content – that which has lots of value each day it’s downloaded, but little value thereafter.Įven so, we strongly – emphasis on the word “strongly” – hope to see Multi-Pass appear across a much wider swath of TV shows. After all, topical news programs – even comedy ones – might not be assumed to have the same shelf life as, say, episodes of the A-Team. That aside, our biggest questions at this point are these: how widespread will Multi-Pass become, and will Apple develop a similarly reasonable bulk purchase model for older videos? At the moment, it’s hard to tell – or even make an educated guess – whether subscriptions to The Daily Show or The Colbert Report are representative of an emerging iTunes video trend, or just a test of a specific genre of TV content. Given concerns from some of our readers over interrupted or failed download attempts – and problems getting resolution from iTunes customer service – we hope that Apple has a mechanism in place to make sure that people are actually getting what they paid in advance to receive. The convenience factor is obvious – no more clicking once per new episode just turn on iTunes or keep it running in the background, and they’ll download automatically upon release. ![]() You’re still making a bulk purchase, like buying a $9.99 album from iTunes, but now delivery of 15/16 of the content takes place over the course of weeks rather than immediately. But the other really smart component of Multi-Pass is its subscription premise. ![]()
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